MSP Show UtrechtUtrecht

Same format, different room. Sharp conversations, current themes, informal networking, no noise.

The conversations

1. 33:56

   Conversation 1

   security at the table in utrecht

   Tristan argues that NIS2 is not only a technical job: you also have to be able to show you are in control. If a client cuts back on security, the guests put the responsibility with whoever took that decision, provided the MSP has demonstrably explained the risks. Harm wants end users brought into their own responsibility.

   On the table

   • NIS2: crying wolf, or real this time?
   • Do we trust tools, or people?
   • Who is responsible when things go wrong: the MSP or the customer?

   At the table: Roland, Harm and Tristan

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2. 35:02

   Conversation 2

   performance at the msp show in utrecht

   Hire for culture, because a process can be taught. The table on MSPs leaning on existing clients, selling on outcome instead of tools, and the AI colleague at Mohammad's firm that picks up first-line tickets without replacing anyone.

   On the table

   • Culture or process: what really drives performance?
   • Do you grow your people, or replace them?
   • Automate to scale, or to survive?

   At the table: Jenna, Mohammad and Robin

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3. 29:59

   Conversation 3

   growth at msp on tour utrecht

   Growing without losing quality. Mark explains how his former MSP took on everything and stopped doing anything well, and argues for focus. Jeroen works with a fixed, clearly defined service, and sees clients of acquired MSPs knocking on his door because they miss personal contact.

   On the table

   • Are you building for the customer, or for the buyer?
   • Grow bigger or grow more valuable?
   • Is your MSP a business, or still a job?

   At the table: Mark, Barber and Jeroen

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