Brand materials and guidelines
Thanks for your interest in MSP Late Night! We have a few guidelines for using our brand assets. Please take a moment to read them before you use them.
MSP LATE NIGHT logo
The MSP Late Night logo, in all its glory—and by glory we mean in EPS and PNG file formats.
StoryYo brand colours
We use plenty of beautiful colours, but our primary one is Brand Purple (#845de3). When you think of us, we hope you embrace this colour too!
#845DE3
#1A2428
#284D4E
#FAE136
Guidelines
We ask everyone working with our brand to follow these guidelines:
- Let the brand breathe, leave enough white space around the logo.
- Do not place the logo on busy backgrounds.
- Use the right colour version: light on dark backgrounds, dark on light ones.
- Do not add effects such as shadows, gloss or outlines.
- Always use the original YO shape on social posts and thumbnails.
These guidelines keep the StoryYo brand consistent and strong everywhere, from our website to LinkedIn, events and video content.
Why this matters
A strong brand is built together. By respecting our house style and tone of voice, you strengthen how recognisable StoryYo is and you help build a professional, trustworthy image. That way clients and partners know straight away: this is StoryYo.