Event media partnership
One event.
A complete media cycle.
An MSP Late Night Event Media Partnership is designed around three moments: before, during and after your event.
Plan a call The MSP audience we reach
in 2026
Season results up to 2 September 2026, 15 episodes
270,000
Total views, all sources
5,000 across YouTube, Spotify, the website and Wistia, 45,000 organic on LinkedIn, and 220,000 through the personal LinkedIn reach of our three founders.
- Hours of watch time
- 822
- Hours of watch time
- Episodes this season
- 15
- Episodes this season
- Guests at the table
- 93
- Guests at the table
- Guests at MSP Late Night and StoryYo events this year
- 350
- Guests at MSP Late Night and StoryYo events this year
- Distribution platforms
- 5
- Distribution platforms
Before → During → After
One partnership. Multiple moments of attention.
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01 · Pre-event
Before the event
Expected reach
5,000 views
Video podcast
Before the event, we record a short promotional interview with someone from the event organisation.
This can be recorded in the MSP Late Night studio in Loosdrecht or remotely online.
Together we discuss the story behind the event:
- Why does the event matter?
- What can visitors expect?
- Which topics will define the conversation?
- Which speakers or sessions shouldn't MSPs miss?
The interview gives us relevant editorial content to start activating the MSP audience before the event takes place.
Potential output: promotional interview, social clips, LinkedIn content and event mentions.
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02 · Event
Capture the moment
Expected reach
25,000 views
6-10 interviews promoted during the event
At the event, MSP Late Night becomes a media destination on the show floor.
Depending on the event and partnership, we can create:
- MSP Late Night interviews
- Roundtable conversations
- Speaker interviews
- Exhibitor and partner conversations
- Industry updates from the show floor
Together with the event organisation, we identify the people and conversations most relevant to the MSP audience.
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03 · Post-event
Extend the event
Expected reach
10,000 views
With after movie
Afterwards, the event becomes a content library.
The strongest conversations are transformed into content designed for continued distribution.
Think:
- MSP Late Night episodes
- Interviews
- Short-form social videos
- LinkedIn content
- LinkedIn articles
Instead of disappearing when the exhibition floor closes, the event continues to generate conversations, reach and visibility.
Why work with us
MSP Late Night brings
- Media & editorial
- MSP Late Night format and brand
- Hosts & interviewers
- Editorial preparation
- Guest conversations and interviews
- Professional recording and content
- Distribution
Your side
The event partner facilitates
- A strong, visible location at the event
- Production space and necessary facilities
- Crew access & accreditation
- Access to relevant speakers and guests
- Coordination with exhibitors and partners
- Event promotion & amplification
- Connectivity/power where required
For international events, travel and accommodation arrangements can be included in the partnership agreement.
Where we've been on tour
Let's talk about your event
Tell us about your event and we'll shape the partnership around it.
or email info@storyyo.com