MSP performance club
Why do MSPs grow faster in a peer community?
MSP owners who spar three or four times a year with other IT owners take better commercial decisions because they get feedback on price, positioning and client choices that nobody gives them internally. The MSP Performance Club is that peer environment: networking evenings, a playbook of commercial best practices that work, and direct exchange with owners playing the same game.
MSP Late Night · 20 August 2026
What makes an MSP community commercially useful?
An MSP community only produces a return when three elements come together: honest exchange of expertise between owners, a network of peers who have their proposition sharp, and concrete commercial best practices instead of theory. The MSP Performance Club organises three exclusive networking evenings a year and works with a playbook built from what demonstrably works at Dutch MSPs. Data is the basis, but trust, positioning and commercial leadership decide the margins.
What does sharing expertise produce?
Owners who bring in their knowledge on pricing, vendor negotiations and staff policy get the same depth back from peers. Talking through current themes stops you taking the wrong turning in isolation.
How much does the network count?
A closed networking evening three times a year with IT owners who have their story sharp is worth more than ten open events. You talk with owners who know the same margin, client and vendor questions.
What is in the playbook?
Concrete commercial best practices tested in the Dutch MSP market: how you position, how you choose clients, how you sell without discounting. No theory, but patterns that can be repeated.
Data is essential, but trust, positioning and commercial leadership make the real difference.
Frequently asked questions
Who is the MSP Performance Club for?
The club is aimed at owners, directors and leaders of managed service providers who are responsible for commercial growth and strategic choices. Members are IT owners who already have their positioning sharp or want to get it sharp. It is not a platform for technicians or account managers, but for the decision makers wrestling with margins, staff policy, vendor relationships and client dynamics.
Why is peer learning more valuable than external consultancy for MSPs?
Peer learning between MSP owners works because the people in the conversation know the same market dynamics, vendor models and staff scarcity. External advisers give frameworks, but fellow owners give concrete choices from their own practice. In a sector where many best practices are never published, direct exchange with owners who solved a problem earlier is often faster and more precise than advice from outside.
What does commercial leadership mean within an MSP?
Commercial leadership within an MSP means the owner or director steers deliberately on proposition, price, client selection and sales process instead of reactively issuing quotes. It is about choosing which clients you do not serve, which services you wind down, and how you defend your pricing without discounting. Without that steering, margins are set by the client and not by the MSP.
How often does the MSP Performance Club meet?
The club organises three exclusive networking evenings a year for members. Alongside that there is ongoing exchange around current themes and access to the playbook of commercial best practices. The frequency is deliberately kept low so that every meeting has enough substance and members are not flooded with events that do not contribute directly to their business.
The full conversation, transcribed
De MSP Performance Club is een community voor MSP'ers die snappen dat data essentieel is, maar dat vertrouwen, positionering en commerciële leiderschap het echte verschil maken. Expertise delen. Deel jouw kennis, praat mee over actuele thema's en bouw mee aan de toekomst van MSP Nederland. Een sterk netwerk. Drie keer per jaar exclusieve netwerkavonden met andere IT-ondernemers die hun verhaal scherp hebben. Het playbook. concrete commerciële best practices die werken. Geen theorie, wel resultaat.