MSP Global 2026: in conversation with Jenna Vreugdenhil

Name: MSP Global 2026: in conversation with Jenna Vreugdenhil
Uploaded: 2026-10-22T13:46:50.000Z
Duration: 8 min
Description: Jenna Vreugdenhil gave a session on pricing and packaging at MSP Global. Many MSPs make too little margin: work out your real cost per seat and aim for a gross margin of around 70 percent. Selling, margin and delivery are intertwined. Sell on what you deliver for the customer, not on a list of tools, and be careful with 24-month AI contracts.

AuthorMSP Late NightPublished on:22 October 2026

Jenna Vreugdenhil gave a session on pricing and packaging at MSP Global. Many MSPs make too little margin: work out your real cost per seat and aim for a gross margin of around 70 percent. Selling, margin and delivery are intertwined. Sell on what you deliver for the customer, not on a list of tools, and be careful with 24-month AI contracts.

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