Guests in the episodes
MSP owners, experts and partners who joined MSP Late Night this season.
MSP visitors reached
Visits to MSP Late Night from the MSP audience
MSP LATE NIGHT
Results up to 2 September, 15 episodes
Sponsor report
Reach, engagement and community impact of MSP Late Night this season, made possible by our sponsors.
270.000views
Total views this season: 5,000 across platforms + 45,000 organic + 220,000 through influencers
822 hours
Watch time, including long-form viewing (avg. 2+ min per view)
01
Key figures this season
15
Episodes
93
Guests at the table
270.000
Total views (all sources)
822 hours
Total watch time
02
From viewer to community
350
Moving on to the MSP Performance Club
Visitors who move on to the community
85
03
Where people watch
YouTube, Spotify, the website and Wistia together brought in 5,000 views. This is long-form viewing, on average 2 minutes or more per view.
YouTube
Spotify
Website
LinkedIn
Wistia
5.000
Views across YouTube, Spotify, the website and Wistia combined
Long-form: avg. 2+ minutes of watch time per view
5
Distribution platforms active this season
YouTube · Spotify · Website · LinkedIn · Wistia
04
Organic reach
90 posts (6 per episode × 15 episodes) generate organic reach.
90
Total posts (6 × 15)
500
Views per post
45.000
Organic views
100 hours
Watch time (at 8 sec per view)
05
Reach through influencers
Personal LinkedIn reach of the three founders, counted in the season total. Watch time per view is not specified for this channel.
06
Content at the table
93
07
Example social post: Hendrika
LinkedIn post by Hendrika promoting MSP Late Night.
H
Hendrika
MSP Late Night · LinkedIn
That does not mean every expensive MSP is automatically good. Or every cheap MSP bad. But it does mean that choices have consequences…
Curious about the whole discussion? Watch the latest episode of MSP Late Night here: msplatenight.com/ep14
Curious about the whole discussion? Watch the latest episode of MSP Late Night here: msplatenight.com/ep14
Lorenzo Smit and 33 others · 1 comment
18,611 impressions