Transcript van MSP Global 2026: in gesprek met Jack Cooke
So Jack, here we are again in Barcelona. That's it. One more year. One more year. Another year. Maybe not one more year. Third one? Fourth MSP global, third one in Barcelona. We did the first one in the Nurburgring as well in Germany. So why are you guys here? It's a great opportunity to get out and see our MSPs, see our partners, meet some new MSPs. I would say one of the great things I love about this event in particular is this actually probably one of the most global events in the MSP calendar. Not a lot of events where you see a lot of Southern European MSPs, North American MSPs, South American MSPs, some MSPs from South Africa and Australia to track to. So like, it is a really good event for getting the wider MSP community together, in my opinion. Right. So... And you work for Enforcer. Right? I am indeed. Yeah. Enforcer. Great company. Oh, Enforcer in one symptom. Or maybe two. I gotta say, you put me on the spot now. Multi tenancy management for Microsoft three six five and just simplifying Microsoft for MSPs and ultimately securing it as well. So isn't Microsoft gonna take you out any any day soon? Well, then like, just like, well, take us out to the sheds and shoot us or... I would say they, in the end, they will come up with with their own solution. They might do, but I think... Till that time when you... Yeah. Till that time. It's it's something that the MSPs need and I think Microsoft recognize MSPs need. You know, we were one of the founding members of Intune for MSPs. Microsoft, so there's two companies that Microsoft identified as leaders in this space for MSPs. Microsoft is a company built for enterprise. They want to work with everyone, but they know that MSPs are very sort of specific type of business. And actually partnering with companies like Enforcer helps them get a better understanding. MSPs are all we deal with. You know, Microsoft are dealing with Fortune 500 companies, you know, enterprises, all sorts. We live, breathe, eat, sleep MSP. And so we believe we're in a a really great position to help both MSPs and Microsoft Really conquer this multi tenancy problem and and get get around it and ultimately allow MSPs to do more and and use more Microsoft. Yeah. Alright. Nice one. You just flew in, right? I mean, were at Beyond before? Wasn't there. Yeah. I was up in Copenhagen earlier this week at the PAX eight Beyond event. Busy week. Right? It is a busy week and it doesn't get any quieter for the next sort of four or five weeks. Of alcohol? Actually, no alcohol. I did have a busy weekend. I had a I had a wedding in Italy, so I had a quite a quite a boozy weekend. So I've been taking it very easy this week, but I think there was no shortage of alcohol for those who have been after it this week. Good for you. You have a stand here as well, a booth? Yeah. We do. We're in the far side of the Expo Hall. We've got a lovely bright pink reaction test machine at the booth. So if you're ever and you fancy yourself as an f one driver, I mean, there's some prizes to be won. We're also giving away the... One of the newest released LEGO editions, so the Sagrada Familia in Barcelona. So it doesn't even come out yet. It's out in the November 1. So where did you get it? Did you steal it? We will ship it after the November 1. But it's it's... Yeah. It's there to be given away and one on our booth. So you back yourself to have the the reactions of an f one driver. Come on over. Yeah. People should come to your booth. Right? Yeah. Alright. Absolutely. Thank you so much. See you tonight, and we'll have a drink. Absolutely. I'm fortunate. Cheers, man. Thanks. Bye.
